The Client

Serco Health
a specialist division within the international FTSE-100 Service company              

The Task 

Provide hands-on support to Serco’s Strategic Development Director in respect of a number of specific Healthcare-related marketing and sponsorship initiatives, covering the period April 2009-December 2010

Key Deliverables and Outputs

• Management and co-ordination of Serco Health presence at leading Healthcare exhibitions
• Negotiation and optimisation of sponsorship opportunities
• Management of exhibition stand design and production (including contractor selection and liaison)
• Management of marketing materials, e.g. brochure design and production; e-mailshots
• Production of editorial and advertising copy
• Production of pre and post event research and evaluation reports, to assist with assessment of value for money and return on investment

Client Comments

	From Stephen McAndrew, Strategic Development Director Liz provided communications advice and support to Serco Health for a number of projects and events. Her contribution was invaluable and the outcomes outstanding. She is a thoughtful and conscientious professional who applies considerable skill and experience to the task in hand but also generates new ideas and brings an extensive network of valuable contacts and resources to her work. Liz’ friendly and easy- going  manner means that she quickly fitted into a variety of different teams  but she can be relied up to be appropriately challenging when necessary to get the job done.