The Griffin Practice Ltd

The Client

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Inpartnership is a private limited company, founded in 2001 as an investment-led regeneration specialist that works as a bridge between public and private sector organisations.

The Task 

In 2008, recognising the importance of maintaining and projecting a good reputation, Inpartnership sought to move away from what had necessarily been an ad hoc approach to corporate communications.

The Griffin Practice was engaged to work with all staff to develop and implement a planned programme of corporate marketing communications activity, underpinned by a clear strategy and supported by effective internal communications process.

Key Deliverables and Outputs

  • Collective SWOT analysis workshops to redefine marketing communications and Business development objectives
  • Marketing communications strategy for the Business and for specific major projects
  • Review and redevelopment of marketing communications materials, including website, brochures, image library and presentations
  • Media relations audit
  • Media relations activity, including pro-active and reactive work with key target journalists
  • Coaching of appropriate Inpartnership employees to ensure that the programme was sustainable with in-house resources

Client Comments

 

From Duncan Sutherland, Managing Director
Inpartnership is a small, specialist company handling high-value schemes on behalf of large clients.
In 2008, our marketing needs were great, but our resources (particularly human resources) in this area were stretched.

We needed a marketing communications approach that was practical, results- driven and sustainable longer-term in house.

Liz worked with us on site to develop a cost-effective marketing communications strategy and programme that was owned by the whole team.

She soon became part of the team and the work programme she designed and initiated continues to provide benefits to our Business today.