Media Relations Audit

Can you do more to avoid your positive messages being diluted, distorted or even sabotaged by the media? Objective analysis and input from an experience external consultant can help provide the answer.

Work typically includes;

• Review and analysis of previous press cuttings/broadcast transcripts against press material issued.
  
  
• Audit of current working relationship with the media.
  
  
• Analysis of current media relations practise – how are enquiries dealt with? Who is authorised to speak? How much pro-activity is possible.
  
  
• Revisiting of your communications strategy to determine the best media relations approach.
  
  
• Audit report with recommendations for short and longer term activity.

Cost Implications

(i) Consultancy fee; charged at pre-negotiated day rate (per 8 hours day)

(ii) Sundry costs; recharged on completion of project.

A ceiling budget, inclusive of all fees and costs will be agreed with you before work commences.