Communications Strategy Development

A flexible approach, working with your appointed team/individual, to develop an effective strategy for a particular issue, or to revisit your existing corporate communications strategy with objectivity and fresh input.

Work typically includes;

• Development of a clear, positive and accessible definition of your organisation and its proposition to customers/service users.
  
  
• Agreement of key target groups for your 'message', in order of priority.
  
  
• Identification of which communications media and techniques work best for which target groups.
  
  
• Development/honing of your key messages, tailoring them to fit target groups.
  
  
• Review of your existing communications practise, including media relations and print material.
  
  
• Advice on 'positioning statements'.
  
  
• Production of a detailed action plan.

Cost Implications

(i) Consultancy fee, charged at pre-negotiated day rate (per 8 hours day)

N.B.
No. of days needed to complete project, including formal report, will depend on nature and complexity of communications issue(s) to be addressed.

(ii) Sundry costs; essential travel, photocopying, postage, e-mails etc – recharged on completion of the project.

A ceiling budget, inclusive of all fees and costs will be agreed with you before work commences.